Sat 21 Aug 2010
This is a fairly long read, most of you will leave before you reach halfway and say “I know the ropes, I know the game and I know the rules, what the heck is this guy talking about?” If you think this is a load of crap and you are a master, get off my site and go invest all your money, I know jolly well that you know nothing. Oh yeah! before you go make sure to bookmark this page, you will need to read it when the damage is done. Ask 8 out of 10 people why they invested in a particular stock, the answers will be like “Its a great stock and besides most of my friends have invested too.” The truth is they don’t have a clue. If you do happen to read till the end, I’d love to hear from you. Assuming I have your attention and interest, please read on.
It is important to be independent in our decisions to invest, and be able to evaluate and understand the companies that we are considering for potential investment. In this article, I want to share with you some of the things that I look at when deciding if a stock is a good investment or not.

Revenue
To pick out a stock that will create good long-term value for its shareholders, investors need to look at the sales figure to see if it is growing at a healthy rate long-term.
Investors should, however, make sure that the company is not over-aggressive in its expansion and taking on too much debt; spreading itself too thin. Investors should also make sure that the company is not in the habit of regularly issuing new stock to fund its growth, as this kind of activities will dilute the holdings of shareholders. The best companies are usually the ones that can mostly or fully fund their expansion from internally generated funds.
Investors also shouldn’t overpay for stocks with high growth rates, as this will put investors in a situation where they find themselves with big losses because a high-growth company they bought shares in missed earnings estimates by 0.1% or something.
It is important to figure out if the growth rate of the company is sustainable by reading the annual report for information on growth and looking at the industry the company is in, as well as the size of the company in relation to the size of its largest competitors. A company doing $8 billion dollars in sales in a mature industry where its biggest competitor is only doing $10 billion dollars in sales generally can’t grow much and shouldn’t have too high a rate of growth.
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