There are many reasons to say “yes” to invest in gold. Demand for gold has exceeded production in recent times, therefore prices have been rising. Gold is also considered a good investment during stormy economic times.

Rising oil prices and a weak dollar normally spell strong demand for gold. A little gold can help diversify an investment portfolio.

Today, like all investments and commodities, the price of gold is ultimately driven by supply and demand, including hoarding and disposal. Unlike most other commodities, the hoarding and disposal plays a much bigger role in affecting the price, because most of the gold ever mined still exists and is potentially able to come on to the market for the right price.

That weaker dollar is reason gold, a traditional store of purchasing power, is gaining ground. The increase of its price has been less pronounced in other currencies.

Very few people are so rich or so secure that they never worry about their money, and for the rest of us, there’s gold! With today’s fluctuating market, more and more people have returned to this standard of wealth for a degree of security that has become harder and harder to find. While some people decide that they want to horde gold jewelry in their mattresses for the next Depression, other people take the time to decide on what pieces they want to invest in.
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