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If you are a crook, unethical or a scam artist then there’s easy money to be made investing in the stock market.

When the stock market is strong, it invites the purveyors of schemes designed to make you poor and them rich to push their wares even harder.

People who know nothing of investing get tempted in a strong stock market, but want to get in on the action and there are always crooks willing to help them invest in the latest hot stock.

Unfortunately, the deals sound so great that many unsuspecting novices to investing in the stock market fall prey to the schemes.

Fear and greed are the two most powerful emotional motivators. Both drive investors to make decisions that are foolish.

When the market is in one of its down cycles, fear drives investors out of the market as prices are dropping. When the market rebounds they buy back in at prices often higher than what the got as they exited the market. Thus the famous sell low, buy high strategy – not a winner.

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